Indie Dev Insights #4: Indie Game Marketing - Tips for Small Budgets

January 27, 2022

Indie Dev Insights #4: Indie Game Marketing - Tips for Small Budgets

In the fourth episode of our Indie Dev Insights video series, Tobias Graff, Co-Founder, Programmer and CEO of the Hamburg-based indie studio and publisher mooneye, gives andvice on how to effectively market and sell your indie game, even with a tight budget.

Marketing: YouTube and TV ads, billboard campaigns, influencers.... All of this is expensive. Really expensive. So how do you manage to promote your game as a small indie team with an already tight budget?
In the latest edition of our video series Indie Dev Insights, Tobias Graff reveals how his studio, mooneye, did it.
Mooneye are best known for their award-winning exploration title Lost Ember, which was released in 2019. Since then, the small Hamburg-based team has even founded their own publishing label for indie developers.
In our video, Tobias reveals what went right with the marketing for Lost Ember, which mistakes they made, and how they managed to do it all on a tight budget. Watch the interview here!

A big thank you to Tobias for this insightful interview, to mooneye for letting us film in their offices and to moodmacher+ who produced the video!

This is the fourth video of Gamecity Hamburg's new series "Indie Dev Insights" where we talk to indie devs and industry experts about topics that concern indies apart from strictly development topics - like marketing, sales, funding, publishing or in this case: organizing your team. You can find the first episode here, in which we covered the topic publishing from a publisher's perspective, with Jonas Hüsges from Daedalic Entertainment. In our second episode, Manny Hachey, COO of the indie studio THREAKS told us all about how to find the right publisher for your game. In the third episode, Daniel Marx, CEO of indie developer Osmotic Studios offered insights into how to build a successful small team and founding a studio.

Also, we're planning more episodes with further indie dev topics. So stay tuned and subscribe to our YouTube channel to not miss any new episode.

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